Facebook’s 2012 trends list for India reveals fascinating insights into India’s social behavior.
§ India’s Most Checked-in locations in 2012
Based on the list of most checked-in locations, it shows that people from India’s metro cities tend to check in more, in comparison to other Indian cities. Delhi-ites seem to be the more proactive, as most of the checked-in locations in the top 20 list belong to the capital city.
The Indian urban consumers’ love for modern day retail outlets is reflected in the fact that Select City Walk, a popular mall in south Delhi, is the most checked-in location on Facebook for 2012. Ambience mall from Delhi, Inorbit mall from Mumbai and The Great India Place in Delhi NCR are also within the overall top 15.
Café 1 Boulevard, a café in South Delhi, eclipses chains such as Hard Rock Café, Delhi, Leopold Café, Mumbai and Toit, Bangalore, to claim the top spot for cafes and restaurants, in the most checked-in location for 2012. Local north India favorite, Sukhdev Dhaba at Murthal, took number #4 spot, in the most checked-in location for 2012.
The top songs shared on Facebook in 2012 for India goes to reiterate that Bollywood continues to dominate the Indian music industry. The most shared song on Facebook was ‘Tum Hi Ho Bandhu’ from the movie Cocktail. That was followed by ‘Daaru Desi’ again from Cocktail and then ‘Pani Da Rang’ from Vicky Donor, at number #2 and #3 spots respectively. The results clearly showcase the fascination for the music from Cocktail.